It’s been a truly energetic October at VA Central – one we’ll remember not just for the kilometres logged, but for the spirit behind them. This month, our team mobilised in honour of breast cancer awareness – and in support of a charity doing essential work to uplift women across South Africa.
Mobilising for a cause we believe in
From the first day of October, our VA Central family made a pact: we would walk, run, cycle, gym, dance – whatever it took – to raise awareness, funds, and momentum for ILoveBoobies. Our kids and fur babies even joined the fun, turning daily exercise into celebrations of community and health.
Together, our 45-strong team covered a total of 1,192.30 km – and collectively raised R22,000 in support of the cause. A shout out to our top three on the leaderboards:
- Melissa – 130.80 km
- Leandre – 107.46 km
- Louise – 91.64 km
From challenge to habit – building a healthier culture
But the numbers don’t tell the whole story. Because this wasn’t just a month-long challenge – it has become a spark for lasting change.
One of the most gratifying outcomes has been seeing our VAs not just hit exercise targets for October but also adopt new habits going forward. Several team members have already committed to continuing their walking, running, or strength routines. We believe this is one of the greatest knock-on effects of such an initiative: when people are activated around a shared mission, their own motivation grows. The energy we generated didn’t end when the calendar flipped – it seeded stronger health awareness and a desire to maintain momentum.
Why movement and weight control matter – especially in cancer prevention
You might wonder: beyond raising funds and awareness, is all this moving really “doing something” in terms of health and cancer risk? The evidence suggests – yes it is.
- Physical activity lowers cancer risk
Clinical studies consistently show that people who are more physically active have a significantly reduced risk of developing breast cancer (among others) compared to those with low activity levels. Exercise contributes to better regulation of hormones, insulin, inflammation, and immune surveillance – all pathways linked to cancer development.
- Weight control is a powerful lever
Maintaining a healthy body weight (or achieving gradual weight loss, when needed) is strongly associated with lower rates of obesity-related cancers, including post-menopausal breast cancer. In numerous trials targeting weight loss, reductions in cancer incidence and cancer mortality have been observed.
- Exercise + weight control = a synergistic effect
The combined influence of being physically active and managing weight tends to magnify the protective effect. In other words, movement helps with weight maintenance, and weight control amplifies the cancer-preventive benefits. Many cancers – including breast – are more common in individuals with excess adipose tissue (body fat) through mechanisms like chronic inflammation and higher oestrogen levels.
In short: the kilometres we log, the steps we take, the strength we build – all of it matters. It’s not just symbolic. It’s preventive.
Spotlight: ILoveBoobies – their mission and impact
At the heart of our October drive was ILoveBoobies, a South African non-profit working courageously to bring breast cancer awareness, education, and free screenings to women in underserved communities.
Their primary mission is to offer free breast examinations to women who face barriers – whether financial, geographic, or social – in accessing standard medical services. Simply put, ILoveBoobies bridges a vital gap. Early detection saves lives; but in many communities, access is the barrier. Through their work, knowledge meets access.
October’s impact – numbers that tell a story
- In total, 680 women were educated on breast cancer awareness
- 41 women were referred for mammograms or further testing
- 1,192.30 km covered by our VA team
- R22,000 raised in support of ILoveBoobies
We’re proud of what we achieved. But more than the totals, it’s the shift in culture – the energy, the conversations, the decisions to keep going – that feels most meaningful.
A note of gratitude (and a call forward)
Thank you, ILoveBoobies, for the phenomenal work you’re doing. We are humbled to walk beside you in October, and we’re honoured to contribute to your efforts.
To our VA Central team: your commitment, your miles, your enthusiasm – you’ve shown that a corporate challenge can become a personal journey. Let’s keep this going. Let’s keep moving, encourage one another, and carry the lessons of October into every month. Because at the end of the day, it’s more than numbers – it’s lives. And every step matters.



