Do you find yourself putting your company’s social media on the back burner because you’re so busy with everything else? Owning a business involves a myriad of responsibilities, and social media can easily get pushed aside when dealing with urgent issues or high-priority projects. However, in our always-connected society, not using social media optimally as a marketing tool is short-sighted.
Ignore the power of social media marketing at your peril
Business owners who don’t have the time, or who choose not to harness the potential of social media marketing, risk trailing behind their competitors and failing to effectively reach their target audience. Today, such companies are conspicuous by their absence on social media. In today’s online world, not having a social media presence can be seen as being outdated, lacking innovation, or even not caring about customer interaction.
What social media has done for marketing
Social media has lowered the marketing barrier for entry for small businesses. It provides a cost-effective range of platforms to reach massive or targeted audiences, build brand awareness, engage directly with customers, and promote products or services with the added benefit of being highly cost-effective compared to traditional marketing methods.
How has social media kept pace with AI?
Today, every social media platform in existence uses AI in some way to function. In 2025, up-to-date social media marketers will leverage social media-related AI to understand more about target markets and individual users. They will personalise their potential clients’ sales journey while also streamlining the marketing process for the sake of saving time and money.
One of the great benefits of using a Virtual Assistant is that they are passionate professionals who chose to work remotely. They keep up to date with changes and innovations in their industry and are tech-savvy when it comes to the tools of their trade. Here are 5 ways AI is a powerful social media marketing tool in the hands of a skilled Virtual Assistant:
- Improved ad targeting
Today, social media and online marketers use AI-enhanced predictive models to determine the probability that a user will click on an online ad. This is accomplished by using sophisticated machine learning models that correlate data from multiple sources. The accurate prediction of click-through rates is a great tool when finetuning ad content, optimising ad placements and boosting user engagement.
- Hyper-personalised content
More than just segmenting your audience, an experienced VA who has kept up to date with technology can use AI to generate personalised content, allowing for tailored messages that speak to each individual user. For example, through analysing massive amounts of user data to identify patterns and preferences, and predict audience behaviour, marketers can deliver tailored content like specific product recommendations, articles, and emails that are relevant to individual users.
- Automate tasks like content creation
AI tools can generate text for social media posts, including headlines and captions, based on given prompts or keywords. Generative AI can tailor the tone to suit different platforms and audiences. Some AI tools can generate images from text descriptions, allowing for quick visual content creation to accompany social media posts. However, it must be emphasised that AI is a tool in creative content creation. There is no substitute for human creativity, innovation and out-of-the-box thinking.
- Enable sophisticated chatbots for customer interactions
When it comes to more complex client interaction, AI-enabled chatbots can do far more than “stick to the script.” They act as a 24/7 interface with clients by providing a more personalised, context-aware customer experience. Through advanced natural language processing (NLP) chatbots have these capabilities:
- Entity extraction: They are trained to extract key information like names, dates, locations from the user’s text.
- Context awareness: They can identify conversation flow and previous interactions to provide relevant responses.
- Intent recognition: They can identify the user’s intent behind a question, even if phrased differently.
- Sentiment analysis: They can detect the user’s positive or negative emotional language tone to tailor responses accordingly.
- Make data-driven decisions to optimise campaigns
AI can analyse massive amounts of data, making it easy to make data-driven decisions to optimise social media marketing campaigns by crunching large volumes of customer data and identifying patterns and trends. These insights can be used to adjust campaign elements like targeting, messaging, and budget allocation. This does not mean that a social media marketer should not employ their knowledge and intuition. However, better decisions can be made that are backed up by real-time statistical evidence.
Social media-related AI tools are trained and programmed to uncover deep insights about target audiences, to predict which types of content will reach their hearts and minds, and to detect consumer trends, and so much more. However, the tools are just one side of the coin. Specialist Virtual Assistants are the other side of the coin. They not only understand AI tools; they provide the essential human side to planning and implementing social media campaigns. They have their pulse on trends and what captures consumer attention. They know how to drive engagement and build authentic relationships with an audience. In their hands, AI-enhanced social media marketing has the power to transform a business in 2025.