Establishing a strong personal brand is critical for success in today’s highly competitive UK Estate Agency market. Firstly because it supports building a good reputation. Referrals are often given as a result of the trust and professionalism an Estate Agent has established over time. And secondly because today’s potential clients start their property buying research online. A strong personal brand online ensures prospective clients respond positively to what they find. It helps Agents in keeping their marketing message consistent and upholding their positive reputation.

What constitutes a personal brand?

For Estate Agents, whether you work within a multi-agent business or as an independent, personal branding is about consciously building a reputation that highlights your unique qualities and expertise. It conveys how you want to be perceived by clients and colleagues. This may be as an expert in a particular geographic area or as a skilled negotiator who is known for getting your clients their asking price. Thus, visible personal branding involves far more than just promoting a company logo and tagline. It entails multi-channel marketing communication that conveys your ethos and values. Upholding personal branding also has a practical component – it is found in day-to-day service that backs up your skills and the unique value you bring to your clients.

Why is a personal brand important?

Competition between estate agencies in the UK is fierce. Your personal brand is the tool that sets you apart from your competition by communicating your values, experience and service offering.  Consistency in your brand identity over time increases clients’ good perception and the trust that will help you stand out among your many competitors in the long term.

How can a Virtual Assistant help to improve your personal branding?

It takes specialist knowledge and hard work to develop and uphold a positive brand image. The great news is that modern Virtual Assistants are not just proficient at handling administration – they cover a wide range of specialist roles. Today’s Virtual Digital Marketing Managers and Social Media Managers are experienced specialists who choose to work remotely. Here are 3 ways your specialist VA can help you improve your personal branding:

  • Taking on a Virtual Digital Marketing Manager will ensure you effectively reach targeted online audiences that offline advertising cannot reach without seriously upping your marketing budget. Through maintaining consistent messaging, tone, and graphics across all your marketing channels, prospective clients will begin to recognise your brand and associate it with your unique service. Being visible and consistent as customers navigate the digital space will increase trust in your brand and keep you top of mind.
  • It doesn’t matter how many followers you have or how many of your posts have gone viral. If you’re not relatable, your personal brand won’t stand the test of time. Taking on a Virtual Social Media Manager who manages your socials will grow your business’s reach and impact through creating and posting quality online content that is true to your brand voice and ensures that your audience feels a genuine connection with you.
  • When it comes to walking the talk. Taking on a top-quality VA who manages important, yet routine tasks for you can help you uphold your professional brand identity by freeing up your valuable time so you can focus on client facing action and business priorities. Plus, when it comes to day-to-day operations or project management, a skilled VA’s efficiency and expertise in dealing with clients on your behalf will help to support your professionalism.

In conclusion

Actively maintaining a strong personal brand is crucial for Estate Agents’ success. It helps to sustain visibility, provides a clear message about unique services, makes them relatable and convinces prospective clients of their value. While Estate Agents excel at helping clients buy and sell property, they may not have sufficient expertise in marketing or branding. This is where leveraging the know-how and skill of the right Virtual Assistant comes into play. It allows Agents to cost-effectively take control of sustaining their personal brand, in-house. Supported by a well-crafted personal brand, they attract the right clients, generate ongoing referrals, and help you stand out in a competitive market.